Earth L1130

Earth X26

Earth 221B

Earth 1939

Earth 3000

Earth O66

Earth L1130

Earth X26

Earth 221B

Earth 1939

Earth 3000

Earth O66

Modern curved staircase with warm ambient lighting

Earth 3000

Earth 3000

Modern curved staircase with warm ambient lighting

Earth 3000

Most environments on this Earth are designed by predictive systems. Homes adjust themselves. Cities anticipate movement. Public spaces constantly adapt to behavioral data. Life became remarkably efficient, but people also began developing strange rituals, workarounds, and personal ways of resisting the environments built around them.


I became interested in those behaviors. Instead of studying the systems themselves, I studied how people live with them, how they adapt, resist, reinterpret, and create meaning around the environments they inhabit.

Most environments on this Earth are designed by predictive systems. Homes adjust themselves. Cities anticipate movement. Public spaces constantly adapt to behavioral data. Life became remarkably efficient, but people also began developing strange rituals, workarounds, and personal ways of resisting the environments built around them.


I became interested in those behaviors. Instead of studying the systems themselves, I studied how people live with them, how they adapt, resist, reinterpret, and create meaning around the environments they inhabit.

In this reality, I somehow managed to be a

In this reality, I somehow managed to be a

Design Anthropologist.

Design Anthropologist.

I'm overly curious to intertwine how a system is supposed to work and how people actually use it. Where do they improvise? What do they ignore? What do they invent? Those little deviations would become clues to what the system gets right, what it gets wrong, and how people have learned to work around it.

I'm overly curious to intertwine how a system is supposed to work and how people actually use it. Where do they improvise? What do they ignore? What do they invent? Those little deviations would become clues to what the system gets right, what it gets wrong, and how people have learned to work around it.

Field Research & Human Environments

Practice

Field-based research

Scope

People · place · objects · culture

Typical output

Field notes · ethnographies · experience maps

Year of Establishment
957

9 years in the field taught me that experience is rarely contained inside a product. I look at the whole environment — routines, objects, spaces, relationships, institutions, memories — and trace how people adapt when those pieces do not quite fit together.

9 years in the field taught me that experience is rarely contained inside a product. I look at the whole environment — routines, objects, spaces, relationships, institutions, memories — and trace how people adapt when those pieces do not quite fit together.

Experience mapping

Cultural analysis

Participant observation

Field synthesis

Contextual inquiry

Professional Principles

Professional Principles

01

Observe first

Spending time with people before deciding what their behavior means; the context usually changes the interpretation.

02

Look beyond

An experience is shaped by places, routines, relationships, memories, and institutions — not just the thing being designed.

03

Alternatives matter

When people invent their own way of doing something, I treat it as evidence about the world they are navigating, not simply as user error.

People rarely experience the world as a collection of designed touchpoints. They experience places, relationships, routines, memories, and meanings…
all at once.

People rarely experience the world as a collection of designed touchpoints. They experience places, relationships, routines, memories, and meanings…
all at once.

People rarely experience the world as a collection of designed touchpoints. They experience places, relationships, routines, memories, and meanings…
all at once.

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Case Studies

The Room Remembers

An exploration of how domestic objects and spatial arrangements carry memory, identity, and family rituals.

A Day in the Workshop

A longitudinal observation of how workers move, improvise, socialize, and solve problems across a normal working day.

Living Around the System

A field study documenting the unofficial routines people develop when institutional processes do not match everyday life.

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