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Earth O66

Earth O66

On this Earth, people learned to manipulate perception with increasingly sophisticated technologies. Mood, attention, color perception, even the intensity of sensory experiences could be altered.


But one question remained surprisingly difficult: why do some things still feel beautiful?


I became interested in the gap between what can be chemically or technologically manipulated and what seems to emerge naturally from the brain's predictions, memories, emotions, and learned preferences. That question eventually became my field of research: understanding how the brain constructs the experience of beauty.

On this Earth, people learned to manipulate perception with increasingly sophisticated technologies. Mood, attention, color perception, even the intensity of sensory experiences could be altered.


But one question remained surprisingly difficult: why do some things still feel beautiful?


I became interested in the gap between what can be chemically or technologically manipulated and what seems to emerge naturally from the brain's predictions, memories, emotions, and learned preferences. That question eventually became my field of research: understanding how the brain constructs the experience of beauty.

In this reality, I somehow managed to be a

In this reality, I somehow managed to be a

Neuroaesthetics Scientist.

Neuroaesthetics Scientist.

I want to understand why certain things just feel right. The deeper I went into perception, memory, prediction, and emotion, the more interested Iโ€™d become in that little moment when everything suddenly falls into place. The best part is: I get my own TARS.

I want to understand why certain things just feel right. The deeper I went into perception, memory, prediction, and emotion, the more interested Iโ€™d become in that little moment when everything suddenly falls into place. The best part is: I get my own TARS.

Perception, Aesthetic Experience & Cognition

Practice

Experimental research

Core question

Why does something feel right?

Typical output

Studies ยท stimuli ยท analysis ยท theory

Year of Establishment
7,469

31 years of experiments have made me suspicious of simple explanations for beauty. I design studies that isolate one variable at a time, then bring the results back into the messier world of context, memory, culture, and individual experience.

31 years of experiments have made me suspicious of simple explanations for beauty. I design studies that isolate one variable at a time, then bring the results back into the messier world of context, memory, culture, and individual experience.

Qualitative interpretation

Visual stimuli

Experimental design

Behavioral measures

Perception studies

Professional Principles

Professional Principles

01

Isolate the variable

Simplifying the experiment enough to understand what changed, without pretending that human aesthetic experience is simple.

02

Keep context

A response never exists in a vacuum; memory, expectation, culture, and familiarity can completely change what an image means.

03

Stay curious

When the result does not fit the explanation, I treat that tension as the beginning of the research rather than a problem to hide.

Beauty is not just a property of the thing being seen. It is also something the observer's history helps construct.

Beauty is not just a property of the thing being seen. It is also something the observer's history helps construct.

Beauty is not just a property of the thing being seen. It is also something the observer's history helps construct.

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Case Studies

Context Changes Everything

A study examining how the same visual object is judged differently when its surrounding narrative changes.

Context Changes Everything

A study examining how the same visual object is judged differently when its surrounding narrative changes.

Why Does It Click?

A visual perception study testing how familiarity, ambiguity, and structural order affect the feeling that an image suddenly makes sense.

Symmetry Under Pressure

An experiment comparing aesthetic preference when symmetry is expected, disrupted, or made too obvious.

Symmetry Under Pressure

An experiment comparing aesthetic preference when symmetry is expected, disrupted, or made too obvious.

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